GPT3 Marketing brand
The heritage generative-AI content consultancy that keeps brands sounding like themselves.
Logo
A blinking amber block cursor beside a lowercase wordmark: the prompt line where it all started in 2020, waiting for the next considered input. Download: logo.svg · logo-dark.svg · mark.svg
- Keep clear space equal to the height of the mark on every side.
- Minimum size: 24 px tall on screen. Use the mark alone below 120 px wide.
- Never recolour, stretch, outline or add effects. Use the dark version on #1C2420 and photography.
- Pair with the SOMIN partner lockup only as “Technology partner SOMIN”, never merged into the GPT3 Marketing logo.
Colour
Accent is for actions, highlights and data. Body text on light surfaces uses #2F3A34; links use #93590A to keep AA contrast.
Hero / dark surface
#1C2420
Accent
#E8A33D
Accent text on light
#93590A
Accent on dark
#E8A33D
Page
#F4EFE3
Card
#EBE3D1
Ink / headings
#1C2420
Body
#2F3A34
Muted
#5F5E53
Lines
#D6CCB5
Typography
Headlines: IBM Plex Mono, weight 600, tracking -0.02em, sentence case.
Body: IBM Plex Sans, 400/500, 17 px / 1.65.
Labels: IBM Plex Sans 600, 12–13 px, uppercase, tracked 0.2em, accent colour.
Section label
AI content that sounds like you, not like everyone else
We have been writing with language models since the summer the GPT-3 API opened in 2020. We build brand voice systems, prompt libraries and human-edited content operations, grounded in what your real audience responds to.
Personality
- Crafted
- Warm
- Exacting
- Unhurried
Voice: do
- Use concrete examples over abstractions
- Speak from experience, plainly
- Name the trade-offs honestly
Voice: don't
- Use hype words or trend-chasing slang
- Pretend AI output needs no editing
- Invent results or client stories
Imagery
Warm retro-futurist terminal scenes in cream, amber and green-black with risograph grain. Human hands and tools sit alongside machines, never replaced by them.
All imagery is generated with SOMIN image generation from art-directed prompts: no stock, no text baked into images, no identifiable real people.
Components
Card
White, 1px #D6CCB5 border, 4px radius, 26px padding.
Dark band
Used for pull quotes, stats and the closing CTA.